STEP INTO THE ARENAÂ
Get out of the stands and into The Arena of life.
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This community is here to help you pick up the pen and write your own story.
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What does it mean to be in the Arena?
The Arena is a decision. It’s a decision to get out of the stands and compete for the life you want.
It’s our responsibility to live in the arena so that we can lead ourselves, families, businesses, teams, and communities.
Being in the arena means accepting responsibility.
It means answering the question most run away from.Â
"What if I went all in?"
It means living a life few are willing to live so you can have a future that most will never experience.
GET YOUR ACCESS TO
THE ARENA
Where winners, workers, and builders come to learn, network, and grow.Â
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A SPACE FOR WINNERS AND WORKERS
Our mission is to help you surround yourself with others who are chasing the life they deserve. It’s a group of like-minded people who are focused on leading themselves, building their habits, and performing in all aspects of life.
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The Arena is an online community for people to come together to discuss mindset, performance, leadership, and winning. It’s a space for people who want to be the best version of themselves to learn, network, share advice, hold each other accountable, share goals, share resources, ask questions, and WIN.
Life in The Arena has 4 Pillars
1. Lead
People in the arena lead themselves and their mind first. They understand that to impact the world around them they must first have clarity about who they are, what they want, and what they fight for.
2. Build
The Arena is about creating an environment where success becomes normal. This means building the right habits, the right life team, and the right environment around you.
3. Perform
Winning once in a while is luck. Arena members understand that winning in life requires you to perform at an elite level personally and professionally. This requires systems that are sustainable and scalable.
4. Compete
The world owes you nothing. Nobody is coming to save you, and you get what you earn. Arena members believe in the work. They believe in leaving no doubt about who they are, why they’re here, and what they want. They want to win 100-0 and learn from every loss along the way in the pursuit of being 1% better every day.
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WE'RE BUILT NOT BORN.
WE DO THE WORK.
I know when I first shifted my mindset toward trying to be ELITE, I wasn’t sure how to create a circle of people who understood the ups and downs and had experiences I could draw from. Chasing greatness can be a lonely road. This community is going to solve exactly that. It’s a space for leaders, winners, and workers to come together and chase their visions.
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The Arena brings together all walks of life who are ready to step out of the stands. They’re done watching the story of their life be written by other people. They want more than good enough. The Arena is for anyone with a fire in their heart who is willing to do the work.
THE POWER OF PROXIMITY
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With weekly meetups designed to get you in the room with other like-minded competitors, members can expect networking opportunities, actionable lessons, honest reflection, and accountability from the group to keep you on track.
Members get:
- Weekly live group calls
- Access to exclusive content, workshops, and recorded sessions
- Free downloads and worksheets to apply concepts
- Access to library of journal prompts, book recommendations, and podcast episodes
- 24/7 access to our private group discussion channels
- Invites to private events and retreats
...All for the same price as a Netflix subscription
JOIN TODAY
When Coach Kitch introduced me to Edge Leadership I was very excited to hear from him and his team. When he came and spoke to our staff it was absolutely phenomenal! His message was extremely effective and I still use his leadership principles to this day. If you're in need of someone to help design or implement leadership or mindset programs, Edge Leadership is the best investment you can make for your business or program.”Â
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- Jeff Eaton, University of Miami Football Coach
Coach Kitch has been my mentor for the last 5 years. Under his guidance, I learned to motivate and lead myself and others, build a system that breeds success, and most importantly the art of holding myself accountable for the goals I set out to achieve. As I have progressed in my career, I have been in various positions in which I relied on his expertise and guidance to help me make the most sound decisions. Kitch is business oriented, professional, and genuinely cares about teaching and guiding others toward their own personal goals. His willingness to help anytime I am in need, is a perfect example of how he approaches each relationship he builds. As he always used to say “Be the thermostat, not the thermometer” if you choose to work with this guy and buy in you will elevate."
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- Marques White, Boise State Football Coach
I learned two very important things from Coach Kitch about life and leadership. 1: You have to decide who you are going to be every single day. 2: You have to hold yourself accountable first every single day before holding others accountable. I watched Coach Kitch come in day in and day out with a determination to make sure we got better every day. He did this regardless of the feelings that got hurt, and always had the hard conversations. For me, these lessons were important because I prefer to put my head down and work. Coach Kitch taught me to have the hard conversations and hold myself and teammates accountable while putting personal feelings aside."
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-Jocquez Kalili, Cornerback Green Bay Packers.
Coach Kitch was my first mentor and I credit him for not only kick starting my professional career, but also giving me the building blocks to the art of coaching and leadership. He has a tremendous ability to connect with people at a personal level and push them towards their potential. He has a special way of relaying information that puts things in perspective and can make complex situations simple. He is authentic, straight forward, no bullshit kind of guy, that practices what he preaches. He lives for human optimization, and really does bring the most out of those around him.
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- Erik Jones, Princeton University Coach
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GET YOUR ACCESS TO
THE ARENA
Where winners, workers, and builders come to learn, network, and grow.Â