Meet the Family: Josh East

You see, it all started back in my sophomore year of high school. I was a top athletic recruit for my age range, with Power 5 scouts attending all of our summer events. I felt like I was a celebrity, talking with multiple different recruiters post-game. Suddenly, that dream was over. And it was just that, a dream. I woke up to my 5’10, 220 lb, two-left-footed self and the reality that a career as a professional athlete was not my golden ticket.

I may not have been the star athlete on the field, but what did happen my sophomore year was still a moment I reflect on often. During my younger days, I was dead set on becoming a surgeon. I mean, how many kids don’t have that dream? Well, I was going to make that dream a reality. I enrolled in a program called “Medical Mentoring”. This program was just the logical next step, as my previous summers had been littered with science camps and other extracurriculars. After a fundraising event, one of my instructors pulled me aside. She said something that sticks with me to this day; “You know Josh, not all careers in medicine have to be as a provider. Seeing you talk to these people today, as complete strangers is a trait that not everyone has. There are numerous sales positions that you would thrive in.”

If only I would have taken that advice then, I would have saved hundreds of Eastern PA residents from watching me give a dog and pony show trying to sell replacement windows. I would have never spent hours a day knocking on the doors of folks from Scranton to Philadelphia to Williamsport hoping someone would take advantage of that month's security systems promotion. But, with each of these grueling job experiences, there was something to be learned and transferred to whatever the next job was. One of the best managers I ever had told me “It does not matter what you think about the product or the full philosophy of a company. They are here and established, so they must be doing something right. Even if you only work here for 3 months, if you do not pick up a skill or tactic to take with you, then you failed yourself.”

So, over the last 12 years, I have done just that. I have worked at 7 different companies in their sales departments. These include both B2B and B2C, working off only warm leads and needing to generate 95% of business through cold calls and referrals. I have worked for companies with absolutely great off-the-charts type cultures, and I have worked for companies where the culture kept the company from flourishing into something more. But, from each of those circumstances, I have taken at least 1 thing with me to the next position, and most times multiple things. I now have the opportunity to implement these lessons in my role as a National Sales Manager for a global telecom manufacturer. You see, being successful in the business field takes a lot of things to go right, but no matter the industry there are some things that never change. That is what I am here to bring to you.

As Coach Kitch mentioned in his latest BLOG, Edge is changing. I could not be more proud to be a part of that change. We are going to get brutally honest and real with ourselves, as it is the Edge way. But, just as Edge has given our athletes what it takes to get to the next level on the field, we will give you everything you need to get to the next level in your career and your personal life.


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